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Welcome to the 2017 AFS Annual Meeing, being held this year, in conjunction with FPA in Nashville!
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Sunday, October 1 • 4:30pm - 6:00pm
P11 The Influence of Social Capital in Financial Planning Businesses

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Financial planners have tradionally grown their business through their personal networks, amongst other contributing factors. The role that social capital plays on the perceived business performance of financial planners is investigated. Two forms of social capital, namely formal and informal social capital, together with social media are explored in a qualitative study to establish the relationships that exist between social capital and perceived business performance in financial planning practices.

Author(s): Jackie Palframan

Sunday October 1, 2017 4:30pm - 6:00pm
Cumberland 1-2